The Platform
Zebek is advancing the concept of the "virtual graph", which is redefining how companies target and personalize content for their mobile users. How it works: The Zebek platform combines enormous amounts of proprietary customer data with data harvested from the cloud and then creates and weights "virtual links" between our customers' users and content in real time. This allows our customers to know what their mobile users are interested in or looking for at precisely the right time.
Zebek goes far beyond typical targeting techniques by weighting the links of a "virtual graph" for each customer in real time based on: context, sentiment scoring of content, social activity, collaborative filtering, behavior, time and location.
The result: our customers' mobile users receive highly personalized results that reflect what they want, when and where they want it.