About Us
We are a small team that likes to tackle big problems. As mobile consumers, we've noticed that accessing content on a mobile phone remains limited and frustrating, despite advances in online relevance.
Part of the problem lies in how content is delivered to the mobile device today. If you think about it, relevance for an individual user is determined mainly by the quality of Web sites and Web links. But a lot of interesting companies and products either don't have Web sites or have what are considered low-quality sites (local businesses, products, authors/experts, photos, video, offers, etc.).
Our solution is to change the process and treat points of interest as objects instead. We create virtual links between these objects and weight them according to their relevance to the individual user. The result is a virtual Web that lets the user determine what's relevant, allows for greater discovery and personalization, and puts the customized information right in the user's hands.
Mobile devices give businesses an incredible opportunity to create deeper relationships with their audiences. So we've decided to bring our innovative targeting to businesses both large and small. Businesses use our platform to identify similar likes and tastes among their customers and create highly personalized experiences for them. The idea is to turn targeting into an unobtrusive, helpful, and fun experience for the user, while providing the business with better engagement and conversion than ever before.